What is a domain name?
Simply put, a domain name is a description of a computer's "location" on
the Internet. It contains a few components, separated
by a period ("dot"). Reading a simple domain
name widget.example.com from left to right (most specific
to least specific), the first item (widget) is the
name of the host computer itself, or the hostname.
The next item (example) is the second-level domain
name, and is registered by an organization or entity
with InterNIC Registration Services. The last item
(com) is a top-level domain name, and describes the
purpose of the organization or entity who owns the
second-level name. A domain name may include other
components between the hostname and the second-level
domain name; these are called subdomains.
Why should my company have a domain name?
Internet domain names are scarce. They are a rapidly
diminishing commodity. They are allotted on a first-come
first-serve basis. There can only be one "yourcompany.com" on
the Internet, so make sure you register your organization
quickly before it is gone for good. The longer you
wait, the less likely you will be able to get your
specialized name.
They are important. The Internet domain name has become
a vital part of corporate identity. In the 21st Century,
your domain name will be as important as your logo
or brand name to your presence in a global marketplace.
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